PrimeCell Regenerative & Aesthetics Medicine is Kenny Chantasi's own business — the case that led him to build AnswerFoundry. It happens to be a medical practice; the method it demonstrates is industry-neutral. This page documents what's real and verified today, and is explicit about what's still in progress.
Business Background
A physician-led medical practice in Orlando, Florida, founded by Dr. Kenny Chantasi, DO — board-certified in Physical Medicine & Rehabilitation (PM&R) and Pain Medicine. These details are verified directly from the practice's own website (primecellmed.com) as of August 2026 and are subject to change over time.
The Initial Problem
Dr. Chantasi, in his capacity as the practice owner rather than as an SEO consultant, wanted to understand whether patients searching for regenerative medicine, pain management, or aesthetic care in Orlando would actually find PrimeCell — including through the AI tools patients increasingly use to ask "who's the best X near me" instead of running a traditional search. The practice had invested in a conventional, well-built website and had real, verified patient reviews. The open question was whether that traditional foundation was translating into visibility inside AI-generated answers.
Score from a standard technical SEO audit of primecellmed.com — technically strong by conventional metrics.
How many times ChatGPT and Google AI named PrimeCell when asked who to see nearby, while weaker-SEO competitors were named instead.
Pending
The underlying SEO audit report (tool used, date run, itemized score breakdown) and the exact prompt text, platform, and date behind the original "not once" finding are not yet attached here. Both are needed before this founding anecdote carries the same documentation standard as everything that follows. A separate, newly dated baseline test was run on August 12, 2026 (see below) — it does not replace this undocumented original anecdote, but independently found the same pattern: PrimeCell was not named in 5 of 5 cleanly-run AI queries about its core services.
Baseline Test #1 — August 12, 2026
AnswerFoundry's measurement rules require every prompt test to record the date, platform, exact prompt text, location context, whether PrimeCell was mentioned, position, named competitors, sources shown, accuracy, sentiment, and any traceable referral traffic or leads — logging every result, favorable or not. Below is the first dated, logged testing cycle for PrimeCell. It replaces the placeholders that were previously shown here. This is a baseline, not a 30/60/90-day result — no changes have been implemented yet, so there is nothing to compare it against.
Methodology note
The first attempt at this test was run on a personal, logged-in ChatGPT account with memory and chat history enabled, and produced a self-aware response that referenced the tester's own business by name unprompted — a clear sign the result was contaminated by account personalization and not representative of what an actual prospective patient would see. That result was discarded. All results below were run from a signed-out ChatGPT session and a Google search on a fresh query, to approximate what a real prospective patient would encounter.
Five prompts run August 12, 2026:
No, in 5 of 5 clean tests. PrimeCell was not named in the ChatGPT regenerative/pain, hormone therapy, GLP-1 weight loss, or neuropathy answers, and was not named in Google's AI Overview for the regenerative/pain query — despite ranking #1 in Google's ordinary local Places pack for that same search (5.0★, 12 reviews). The gap is specific to AI-generated answers, not general local search.
Regenerative/pain (ChatGPT): none named (ChatGPT declined to pick one without more info). Regenerative/pain (Google AI Overview): Orlando Center for Regenerative Medicine, Florida Spine & Pain Institute, Orlando Health Spine Center. Hormone therapy: Autumn Elms MD, Cori Baill MD, Rebecca Weber MD, Nancy Brown MD. GLP-1 weight loss: Daniel Kitner MD, R. Michael Taylor MD, Joyce Ann Paulson MD, plus Orlando Medical Weight Loss Clinic — on the same street as PrimeCell. Neuropathy: Vahid Tohidi MD, Aqsa Ullah DO, Reza Tanveer DO.
No factual inaccuracies found in the few places PrimeCell does appear — Google's local Places result correctly shows PrimeCell Regenerative & Aesthetic Medicine, 5.0★ (12 reviews), correct address and phone. The issue found is absence from AI-generated answers, not misrepresentation within them.
primecellmed.com's robots.txt does not block AI crawlers — GPTBot, ClaudeBot, Google-Extended, anthropic-ai, Amazonbot, Bytespider, CCBot, and others are explicitly listed and given the same access as everything else (only admin/search/config paths are disallowed, for all crawlers). Crawlability is not the barrier.
Structured data (JSON-LD) exists for the practice and for Dr. Chantasi individually, including medical specialties (Physical Medicine & Rehabilitation, Pain Medicine) and a priceRange field. Correction (2026-08-12): an earlier version of this page incorrectly stated the business-level schema had zero sameAs links — on closer inspection it actually has 5 (Google Business Profile, Facebook, Instagram, LinkedIn, Reddit). The real gaps are: the entire JSON-LD payload is duplicated (two identical, full schema blocks injected in the site header instead of one), the Physician entity links only 2 profiles (an NPI registry lookup and Reddit — no personal/professional link), and there is no structured alumniOf (training/residency) or hasCredential (board certification) data despite both being differentiators in the page copy.
2026-08-12: First implemented change. The Physician entity in primecellmed.com's JSON-LD now includes Dr. Chantasi's LinkedIn profile in sameAs, an alumniOf field (Nassau University Medical Center, residency), and a hasCredential field (AOBPMR board certification). All schema blocks on the live page still parse as valid JSON. The original code was backed up before editing. No other content or directory changes have been made yet.
No before/after comparison exists yet. No interim or projected numbers will be inserted here under any circumstances until real, dated data exists.
Analytics isolating AI-referral traffic, and leads or appointments attributable to it, have not yet been reviewed.
Dated screenshots were captured for all five baseline tests on August 12, 2026. They are not yet embedded on this page; before/after captures for any future corrections will be added the same way.
Monitoring Process (Defined, Not Yet Run)
The intended approach — even in advance of specific results — is a monthly re-test of the same core prompt set across the primary AI platforms in scope, run under comparable location context each time, with every result logged in full regardless of outcome. Any content, schema, or directory changes made during a given month will be timestamped so shifts in AI mentions can be roughly correlated with specific actions — while being honest that AI platforms are opaque, frequently updated systems, and causation is difficult to prove with confidence even when correlation is observed. This process has been defined but has not yet produced a full monitoring cycle.
Limitations
One physician-owned practice in one metro area can't establish that this approach generalizes across industries, sizes, or markets.
Kenny Chantasi has a financial interest in both companies, so this is a self-case-study — an obvious conflict of interest, disclosed rather than glossed over. It is not an independent result.
The same prompt run twice, minutes apart, can return different answers. Any before/after comparison is a snapshot, not a controlled experiment.
Connecting a specific booked appointment to a specific AI recommendation is difficult; most attribution here will be directional, not definitively causal.
As a medical practice, PrimeCell's public claims must stay consistent with medical advertising regulations — a constraint that won't transfer to most AnswerFoundry clients, who work in law, home services, finance, real estate, and other categories.
Testing cadence, prompt list, and platform list are defined in principle but haven't been run through a full cycle yet, and may be refined based on what the first rounds reveal.
You don't have to wait for this case study to finish to find out what AI already says about your business.
Get Your Free Answer Snapshot